Living Conservation

Being involved in the tourism industry is about so much more than business for me. It's about promoting responsible & ethical tourism, creating awareness, making a difference. It’s about conservation, saving our wildlife, preserving our heritage; our future.


I've taken the ‘Born to Live Wild’ tourism pledge for wildlife.

I pledge to:

  1. To not knowingly book or otherwise support any breeder or operator that contributes to the cycle of breeding, exploitation and senseless killing of predators. This includes all petting and ‘walking with lion’ facilities.

  2. To continue our support and promotion of the formal conservation community in their endeavours to secure the survival of Africa’s predators in the wild. Without wild lions and the rest of the predator guild extant in functioning ecosystems, there will be no African tourism industry; a calamitous situation for many economies. 

  3. To continue in our own endeavours towards wildlife conservation and economic development wherever we operate across Africa.

  4. To continue supporting an ethical and responsible interaction with Africa’s wilderness and wild animals.

  5. To continue promoting Africa as an authentic, wild and rewarding tourism destination. 

I Support


Care for Wild

Johannesburg Wildlife Vet

Baby rhinos that are orphaned in the wild rarely survive. The mission of Care for Wild Rhino Sanctuary is to rescue every rhino that is orphaned, to heal them and to provide a totally secure environment where they can grow, roam free, and breed to ensure that there will always be rhinos in Africa.

Johannesburg Wildlife Veterinary Hospital treats wild animals with the goal that they will be rehabilitated and released. We do not treat domestic animals or pets. None of our patients have owners. All treatment of wildlife is free of charge.  We rely solely on the support of our community and corporate sponsors to fund our hospital.  


Endangered Wildlife Trust

The EWT is dedicated to conserving threatened species and ecosystems in east and southern Africa to the benefit of all people.


SANPARKS Honorary Rangers

To support SANParks in developing, managing and promoting sustainable national parks that represent our biodiversity and heritage assets through innovation and best practice, for the just and equitable benefit of current and future generations. All donations go to projects identified by SANParks, managed through a wish list system. 


My drink of choice?
Rhino Tears Wine!

Sundowners at Hippo Pools- Toasting to an incredible day on the

Mokhohlolo trip, with the legendary Rhino Tears Team.

For every bottle purchased R15 goes directly to Sanparks Honorary Rangers for conservation efforts. 


Blogs about Conservation